Black Friday is officially here — and if you’re a beauty lover, this is the biggest, boldest shopping moment of the entire year. It’s the time when luxury brands finally go on sale, cult favorites drop to their lowest prices, and retailers release their biggest beauty deals of the season. Whether you’re stocking up on your everyday essentials, finally grabbing that high-ticket item you’ve been eyeing, or picking up gifts for your friends, these Black Friday sales are absolutely worth jumping on.
This week’s blog rounds up the best Black Friday beauty deals from Glossier, Patrick Ta, Macy’s, Huda Beauty’s Cyber Craze event, Makeup by Mario, Benefit Cosmetics, Kosas, and ILIA. Not only are we breaking down the discounts — we’re also sharing which products are the absolute must-grabs from each brand so you can make the most of every sale.
Let’s shop smarter this Black Friday.
Glossier Black Friday Sale: Up to 30% Off Sitewide
Glossier almost never does major discounts throughout the year, which is why their Black Friday sale is always iconic. This year, most items are 25% off, and if you spend $100+, you get 30% off your entire purchase.
Top Glossier Picks to Grab
- Cloud Paint (Cream Blush)
Glossier’s most famous product — a sheer, buildable, ultra-natural blush that blends like a dream.
Why it’s worth it: It’s one of the best cream blush formulas on the market and rarely goes on sale.
- Boy Brow
Still one of the most popular brow gels in the beauty world.
Why it’s worth it: It gives that clean, fluffy, effortless brow look without crunchiness.
- Balm Dotcom
The lip + skin salve that basically started the minimalist lip balm trend.
Why it’s worth it: The new flavor lineup is so good, and they sell out fast once the sale hits.
- Glossier You Perfume
A warm, soft, customizable fragrance that smells different on everyone.
Why it’s worth it: It’s a top-tier everyday perfume — and a perfect gift.
This is easily one of the best times to try Glossier if you’ve never shopped the brand before.
Patrick Ta Beauty: Holiday Discounts + Sets
Patrick Ta is offering 20% off sitewide for Black Friday, and if you spend $150 or more, you’ll also receive two full-size gifts — a Major Headlines Precision Lip Liner and a Major Volume Plumping Lip Gloss — making this one of the best high-end beauty deals of the season.
Top Patrick Ta Picks
- Major Headlines Blush Duo (Crème + Powder)
The product that made the brand go viral.
Why you need it: Iconic pigment, flawless blendability, and the glow it gives is unreal. Shade She’s That Girl is a bestseller.
- Major Volume Plumping Lip Gloss
A comfortable plumping gloss without the burn.
Why it’s worth it: Perfect for that juicy, Patrick Ta editorial lip look.
- Major Brow Lamination Gel
The strongest hold without flaking.
Why it’s worth it: If you love fluffy laminated brows, this is the gel.
If you’ve ever wanted to try Patrick Ta but hesitated because of the price point, Black Friday is the moment.
Macy’s Black Friday Beauty Deals
Macy’s goes big for Black Friday every year — we’re talking up to 50% off top beauty brands and exclusive gift sets you can’t find anywhere else.
Best Beauty Finds at Macy’s
- Lancôme Lash Idôle Mascara (usually 30–40% off)
Lengthening, lifting, and perfect for everyday glam.
- Estée Lauder Advanced Night Repair Sets
These holiday sets are such a good value — one bottle alone is almost the same price.
- MAC Lip Kits and Eyeshadow Sets
MAC always drops amazing value kits for the holidays.
- Fragrance Gift Sets
YSL, Valentino, Gucci — all discounted and perfect for gifting.
Macy’s is the best destination if you’re trying to score luxury deals all in one cart.
The Huda Beauty: Cyber Craze Sale
Huda Beauty’s Cyber Craze event is one of the most intense Black Friday beauty sales — up to 80% off sitewide with deeper discounts on select bestsellers. Huda always goes hard for Cyber Week.
Top Huda Beauty Picks
- FauxFilter Luminous Matte Foundation
High-coverage, skin-smoothing, and long-wearing.
Why it’s worth it: Perfect for glam looks — and the shade range is incredible.
- Obsessions Eyeshadow Palettes
Small, pigmented, and shockingly easy to blend.
Why it’s worth it: Amazing stocking stuffers and travel palettes.
- Easy Bake Loose Setting Powder
A cult classic for baking or everyday smoothing.
Why it’s worth it: The blurring effect is BEAUTIFUL — especially at a discount.
Huda’s Cyber Craze sale has some of the biggest savings across the brands in this roundup.
Makeup by Mario
Mario Dedivanovic is one of the most famous makeup artists in the world, so of course, his brand is a favorite for anyone who loves a polished, editorial look. For Black Friday, the brand is offering 25% off sitewide.
Top Makeup by Mario Picks
- Master Mattes Eyeshadow Palette
One of the most iconic neutral matte palettes — buttery, blendable, perfect tones.
- SoftSculpt Transforming Skin Enhancer
A bronzer/tinted balm hybrid that warms the face naturally.
- Surrealskin Foundation
Dewy, radiant, and flawless-looking, this foundation delivers a luminous finish that enhances your skin without masking it.
If you’ve been eyeing anything from this brand, now is the time — these products almost never get marked down.
Benefit Cosmetics
Benefit always goes big for Black Friday with 30% off sitewide and bundle deals, offering some of the best savings of the season on their top-rated brow, complexion, and mascara favorites.
Top Benefit Picks
- Hoola Bronzer
The bronzer that basically raised an entire generation.
Why it’s worth it: Blendable, natural, and available in multiple shades.
- The POREfessional Super Setter Setting Spray
A setting spray that actually locks makeup in without feeling heavy.
- 24-HR Brow Setter
If you want laminated, fluffy brows that don’t move — this is it. This clear gel locks every hair into place with a flexible-but-strong hold that lasts all day without flaking or feeling crunchy.
- They’re Real! Mascara
Length, lift, and separation — a classic, and the sale price makes it a no-brainer. This formula grips every lash from root to tip, creating a wide-eyed, defined look without clumping or smudging throughout the day.
Benefit is one of the best options for gifting because everyone loves their kits.
Kosas Black Friday Sale
Kosas has become a clean-beauty favorite thanks to its hydrating, skin-loving formulas. This Black Friday, there will be 25% off sitewide, including sets.
Top Kosas Picks
- Revealer Concealer
One of the best concealers for brightening and smoothing.
Why it’s worth it: It’s skincare in a concealer — and looks amazing on the skin.
- Wet Lip Oil Gloss
Hydrating, shiny, and not sticky, this gloss delivers the perfect juicy wash of color while nourishing your lips with skincare-powered ingredients.
- Air Brow Tinted Gel
Fluffy, natural brows in seconds, this tinted gel lifts, shapes, and adds just the right amount of color for a soft, effortless look.
If you’re into glowy, natural beauty — Kosas is your moment.
ILIA Beauty
ILIA is all about clean, simple, healthy-looking skin. This year’s Black Friday sale includes 20% off sitewide and 25% off purchases of $125+
Top ILIA Picks
- Super Serum Skin Tint SPF 40
A skin tint that hydrates, protects, and smooths the complexion, this formula creates a dewy, healthy-looking glow while delivering serious skincare benefits.
- Limitless Lash Mascara
Length, separation, and zero smudging, this mascara delivers a fluttery, lifted lash look that stays put all day.
- Multi-Stick (Lip + Cheek)
Creamy, blendable, and perfect for no-makeup makeup days, this multitasking stick melts effortlessly into the skin for a soft, natural flush.
ILIA’s glow-enhancing products are perfect for anyone who loves fresh, skin-first beauty.
How to Shop Black Friday Beauty Like a Pro
With so many incredible Black Friday beauty sales happening at the same time, it can feel overwhelming to know what’s truly worth adding to your cart. To make the most of the savings, start by prioritizing the products you already use every day. If you consistently go through staples like concealer, brow gel, mascara, or setting spray, Black Friday is the ideal moment to restock at a much lower price.
It also helps to prioritize formulas you’ve heard great things about all year but haven’t tried yet. Black Friday is the perfect opportunity to test them at a lower price with less commitment. And don’t forget to check holiday sets — these often bundle bestsellers for a fraction of the normal cost and make amazing gifts for friends, siblings, or even for yourself.
Ultimately, the best Black Friday beauty buys are the ones that integrate seamlessly into your everyday routine and make your beauty lineup feel more complete, more exciting, and more intentional. Shop smart, stay focused, and treat yourself to the products that genuinely enhance your beauty goals.
Final Thoughts
Black Friday is the Super Bowl of beauty shopping — and this year’s deals are especially good. Whether you’re looking for glowy everyday essentials, high-glam staples, or clean beauty favorites, these sales have something for everyone.
From Glossier’s rare discounts to ILIA’s clean beauty must-haves and Huda Beauty’s Cyber Craze steals, this is the moment to refresh your beauty routine and save big while doing it.
Happy shopping — and may your cart be full and your savings be flawless.
