What started as a business partnership between two of the internet’s biggest personalities has turned into a full-blown social media feud. The Alix Earle and Alex Cooper drama has taken over TikTok, leaving fans wondering what really happened between the two influencers.
From podcast problems to public callouts, the situation has only gotten messier. Now, Earle is sharing more of her side of the story.
How Did the Alix Earle and Alex Cooper Drama Start?
The two influencers first joined forces in 2023 when Cooper launched her Unwell Network. Earle became one of the network’s first major creators and launched her Hot Mess podcast that September.
At the time, the partnership seemed like a perfect match. Cooper had already built a successful podcasting career through Call Her Daddy. Meanwhile, Earle had become one of TikTok’s biggest stars.
However, things started to change in early 2025.
Fans noticed that Earle skipped Unwell’s Super Bowl party in February. Shortly afterward, news broke that her podcast would no longer be part of Cooper’s network.
According to Variety’s reporting, discussed by the Los Angeles Times, Unwell gave up its rights to Hot Mess. This allowed Earle to explore other opportunities.
Neither influencer initially explained exactly what caused the split. Naturally, fans began putting together their own theories.
TikTok Turns the Drama Into a Public Feud
For months, the tension mostly stayed behind the scenes. That changed in April 2026.
Earle reportedly reposted a TikTok criticizing Cooper. The video compared the Call Her Daddy host to the Grim Reaper and questioned how she handled other people’s personal stories.
Cooper eventually responded with a TikTok of her own.
On April 13, she publicly called out Earle for sharing posts and comments that appeared to target her.
Cooper also claimed that Earle was not under a nondisclosure agreement. She encouraged Earle to speak openly about their disagreements instead of making indirect comments online.
According to People, Cooper accused Earle of creating unnecessary drama and insisted she had nothing to hide.
Earle responded briefly online, but she did not immediately share a full explanation.
Of course, that only made fans more curious.
Alix Earle Finally Shares Her Side
The controversy eventually made its way onto Netflix.
In September 2026, Earle addressed the situation in her reality series, Earle Meets World.
According to TheWrap, Earle claimed she learned about her podcast’s departure from Unwell through news reports rather than direct communication.
She also described feeling unsupported during the partnership.
Earle’s father, TJ Earle, who helps manage her career, discussed concerns about the business arrangement. He claimed his daughter handled much of the podcast’s production while still sharing profits with the network.
However, these were Earle’s and her father’s accounts of the situation. Cooper has offered a different perspective.
Cooper previously stated that Unwell returned the rights to Earle’s podcast. She also denied that the network prevented Earle from continuing her show.
Is Their Friendship Officially Over?
Although the business relationship ended, fans have continued questioning whether the two will ever reconcile.
Earle has made several comments about the situation. However, she has also tried to downplay the public feud.
During a May 2026 appearance on the Today show, Earle described the drama as exaggerated and said she had no personal hatred toward anyone involved.
Still, her Netflix series revealed that she had stronger feelings about the partnership than fans previously knew.
The disagreement has also sparked conversations about influencer friendships and business relationships.
After all, mixing friendship, money, and social media can get complicated pretty quickly.
What’s Next for Alix Earle and Alex Cooper?
Both women have continued building their careers despite the controversy.
Cooper remains a major name in podcasting and continues expanding her media business. Earle has also explored new opportunities, including her Netflix reality series and beauty ventures.
While fans may want a dramatic reunion or another public confrontation, neither outcome is guaranteed.
The Alix Earle and Alex Cooper drama shows how quickly a business disagreement can become a social media spectacle.
What began as a promising partnership has turned into one of the internet’s most talked-about influencer fallouts.
And with both women continuing to share their lives online, fans will likely keep watching for the next update.
