From skin cycling confusion to ice rollers, here’s what experts say isn’t worth the hype.
The beauty industry thrives on trends — but not all of them are rooted in science, or even necessary for your routine. In 2025, we’re calling out the most overhyped skincare habits that might be doing more harm than good (or just wasting your time). Let’s debunk five popular beauty myths, once and for all.
1. “Skin cycling is for everyone”
Skin cycling — the method of rotating active ingredients like retinol and exfoliants throughout the week — blew up on TikTok. While it works well for some, it’s not a one-size-fits-all solution. Those with sensitive or acne-prone skin may find that cycling too frequently causes irritation or flare-ups. Your skin needs are unique — listen to it and don’t force a trend just because it’s popular.
2. “Ice rollers reduce wrinkles”
Yes, ice rollers feel amazing, and they can temporarily reduce puffiness — but reducing wrinkles? Not quite. The cold constricts blood vessels and can tighten skin for a moment, but it’s not reversing aging or boosting collagen. Think of it as a quick fix for swelling, not a long-term skincare solution.
3. “Double cleansing is a must”
Double cleansing can be great if you wear heavy makeup or sunscreen, but for minimal routines or dry skin types, it might be overkill. Stripping the skin of its natural oils can actually lead to more irritation or breakouts. If one gentle cleanser gets the job done, you’re good to go.
4. “Face yoga lifts your skin”
Face yoga promises lifted cheekbones and snatched jawlines through daily facial exercises — but scientific backing is slim. Repetitive facial movements may even contribute to expression lines. While it’s a relaxing ritual, don’t expect it to replace your skincare or cosmetic treatments.
5. “You don’t need sunscreen indoors”
One of the most dangerous myths out there. UVA rays — the ones responsible for premature aging — can still reach your skin through windows. Whether you work from home or spend most of the day inside, daily SPF is non-negotiable. Your future skin will thank you.
