The Country Crossover: Mainstream Artists Embrace the Honky-Tonk Beat

We are three months into 2024, and top pop artists are taking a turn to the honky-tonk. Country music has been a high source of interest for decades, but some of our favorite mainstream artists are crossing into the country genre for the first time. Many people are familiar with Taylor Swift’s great country to pop transition, but many Western native artists are now heading south. From Beyoncé’s chart-topping single “Texas Hold ‘Em” to rising TikTok sensations like Dasha and Tuck, the country crossover has become a musical phenomenon worth exploring.

Beyoncé’s Southern Charm

When the legend herself, Beyoncé, dropped her latest hit single “Texas Hold ‘Em,” the world took notice. Known for her powerhouse vocals and genre-defying artistry, Beyoncé effortlessly channels the spirit of a cowgirl seeking to find a dance on the honky tonk floor. With twang-infused melodies and lyrics referencing Texas’s rich heritage, “Texas Hold ‘Em” showcases Beyoncé’s versatility as an artist while cementing her status as a cross-genre sensation. On March 19, she announced the upcoming release of new country album, “Act II: Cowboy Carter”.

TikTok Takes the Stage

In the age of social media, platforms like TikTok have become launchpads for emerging artists, propelling them into the spotlight with viral hits and catchy hooks. Recently, two young artists have risen to fame with country singles. Dasha’s new single “Austin” portrays a satirical tone as she sings about a cowboy owning up to his own identity. Tiktokers across the nation have now created a new line dance to the song, and the artist has reached towards the top of country charts. 

Meanwhile, Tuck’s “Wind Up Missin’ You” offers the classic country love story. His soulful twang has often been compared to that of Morgan Wallen, causing many country music fans to take notice of his work. Not only is this single soon to be released, but he is also releasing a full album for listeners to add to their summer 2024 playlist. With its infectious energy and irresistible groove, “Wind Up Missin’ You” has quickly become a favorite among country music enthusiasts and TikTok users alike.

On the Road Again: Country Artists on Tour

As the world reopens its doors to live music, country artists are hitting the road with electrifying performances and toe-tapping tunes. Among the notable acts hitting the stages across the country this year are Zach Bryan, Riley Green, Cody Johnson, and Chris Stapleton.

Zach Bryan has erupted in the country music industry just over the past three years following the release of his hit single, “Something in the Orange”. He has now released music with well known indie and country singers such as Kacey Musgraves, Noah Kahan, and the Lumineers. With his raw authenticity and soulful tone, he brings a breath of fresh air to the country music scene. Currently on the road for his Quittin’ Time Tour, he is also set to headline music festivals such as Lollapalooza and Hangout Fest. He was greatly recognized in the past year as the main headliner for Rock the South and Auburn Rodeo in Alabama. After releasing three different albums in the past year, he recently announced the upcoming release of a brand new country album.

Riley Green’s electrifying stage presence and infectious charm have earned him a dedicated following from many generations alike. With his irresistible blend of Southern rock and traditional country, Green delivers high-energy performances that leave crowds begging for more. His timeless singles have captivated his audiences all across the globe for years, and he is back on the road.

Cody Johnson’s rise from indie sensation to country powerhouse is a testament to his unwavering dedication and undeniable talent. With his distinctive voice and heartfelt songwriting, Johnson’s live performances are a testament to the enduring spirit of country music. His songs portray a meaningful connection that paints a story for his audiences to immerse themselves into his music. He is relatable and shares a passion that allows him to sell out shows all across the nation.

And then there’s Chris Stapleton, whose soulful voice and masterful musicianship have earned him widespread acclaim and adoration. Stapleton’s smooth, raspy vocals stretch far beyond “Tennessee Whiskey”. From sold-out arenas to intimate amphitheaters, Stapleton’s performances are a testament to the timeless appeal of authentic, heartfelt music. Decades later, he is still captivating all audiences alike.

The Future of Country

As mainstream artists continue to explore the rich tapestry of country music, the genre’s boundaries continue to expand, welcoming new voices and fresh perspectives. In an ever-changing musical landscape, one thing remains clear: the spirit of country music lives on, transcending boundaries and bringing people together through the power of song. So whether you’re a die-hard country fan or a casual listener curious about the genre’s latest offerings, there’s never been a better time to embrace the honky-tonk beat and join the country crossover craze.