Social media has dramatically reshaped the fashion industry in a number of ways, influencing everything from how trends are created to how consumers interact with brands.
The “Trickle up” Effect
In the past, fashion trends were largely dictated by high-fashion magazines, runway shows, and a few influential designers. Today, social media platforms like Instagram, TikTok, and Pinterest allow trends to spread instantly across the globe. In the past, street style or trends from subcultures like punk, hip-hop, or skateboarding were often seen as too niche or informal for high fashion. However, platforms like Instagram and TikTok allow these styles to be photographed, shared, and spread globally. Influencers, celebrities, and even fashion editors began to embrace these “street” looks, and high fashion brands took notice. This can be seen in brands such off-white and through trends such as the bows.
Influencers and Social Media Celebrities:
Creators that we watch every day have single handedly taken over the world of Fashion as we know it. Key staples that are kept securely in everyone’s closet are constantly influenced by those who possess screen time continuously. Fashion influencers typically showcase their personal style through daily posts, curated outfits, or even ‘haul’ videos (showing off new clothes or accessories they’ve bought). These influencers often act as modern-day style icons, offering inspiration for their audience.
