Thursday, November 14, 2024

How Your Favorite Influencers Gained Credibility 

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We asked UA Twitch who their favorite influencers were and here are the top 3! 

Hailey Bieber 

Let’s unpack Hailey Bieber. Married to Justin Bieber and a famous nepo baby, most people follow her just for that. Many give her credit due to her fame, partnerships, and modeling history. Her fame strings from being the daughter of a famous American actor and a Brazilian graphic designer. Many find her beauty views credible just for that. For partnerships, she has been in major ads such as Tiffany & Co., Ralph Lauren, and Louis Vuitton. She is also a reoccurring Victoria Secret model. Who isn’t going to trust a VS model when it comes to beauty? 

Emma Chamberlain  

This influencer got her start of credibility on YouTube. Through vlogging, people admired how real and authentic she was with her viewers. If she was having a bad day, we saw it. If she tried a product she didn’t like, we knew it. She has always been real with her audience. Slowly this youtuber became bigger in the public eye and is now deemed a “celebrity” as she has partnered with big brands like Louis Vuitton. Through her growth, she has been praised for not losing sight of her authenticity and personality. This is what puts her at peak credibility. She works with big-time brands and remains real with her audience. What more could an audience want?  

Ken Eurich 

We had a good variety of responses between celebrity, YouTube, and Tik-Tok influencers. Here we have a popular Tik-Tok influencer. Much like an Emma Chamberlain personality, Ken Eurich keeps it real and gains her credibility through a sense of intimacy. Whether it is spilling the tea on her relationships or over sharing other parts of her personal life, her viewers always get the truth, even when they do not ask for it! Now that she is partnered with big-time brands such as Steve Madden, she has gained more credibility as her following grew. Her credibility stems from her openness and intimacy in her content.  

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