There’s something magical about a great blowout. That soft, bouncy, just-left-the-salon look that somehow manages to make you feel instantly more put-together. Whether it’s a casual day out, a special occasion, or a “main character moment,” the blowout is timeless. But it’s more than just a hairstyle—it’s a beauty ritual with a rich history, a modern revival led by influencers like Matilda Djerf, and a few key secrets that make it achievable at home.
In this ultimate guide, we’ll explore the evolution of the blowout, the rise of the “Matilda Djerf effect,” a step-by-step routine for achieving the perfect at-home blowout, and the must-have products that take your hair from flat to full-on fabulous.
A Brief History of the Blowout
Before the Dyson Airwrap and viral TikTok tutorials, the blowout had humble beginnings.
The concept of styling hair with a blow dryer originated in the 1920s and 1930s, when electric hair dryers became household tools. However, it wasn’t until the 1950s and 1960s that the blowout evolved into a full-blown fashion statement. Hollywood icons like Brigitte Bardot and Farrah Fawcett made voluminous, bouncy hair the ultimate symbol of glamour and femininity.
In the 1990s and early 2000s, the blowout became a salon staple. Hair salons like Drybar, founded by Alli Webb in 2010, popularized the modern “blowout bar” experience—where you could get a professional, long-lasting blowout without a haircut or color service. Suddenly, “getting a blowout” became as normal as getting your nails done.
Fast forward to the 2020s, and we’re experiencing another blowout renaissance—this time, led by social media influencers, DIY tools, and a wave of nostalgia for those effortlessly chic ‘90s and early 2000s looks. From TikTok tutorials to influencer get-ready-with-me videos, the modern blowout has become a beauty ritual all over again. It’s less about a polished, salon-perfect finish and more about embracing soft movement, natural volume, and that “I woke up like this” energy that feels both timeless and current.
The Matilda Djerf Effect: The Modern Blowout Icon
If there’s one person responsible for bringing the blowout back in full force, it’s Matilda Djerf.
The Swedish influencer and founder of Djerf Avenue has become the face of the “effortless luxury” aesthetic—and her bouncy, fluffy, perfectly layered blowout is practically her signature. It’s a look that feels timeless, confident, and undone in all the right ways.
Matilda’s hair embodies the dream: soft movement, face-framing layers, and a silky shine that looks like she woke up that way (but we know there’s some serious styling behind it). Her blowout isn’t overly polished-it has that lived-in bounce that makes it look like your hair’s just naturally that good.
The rise of the “Matilda Djerf blowout” on TikTok and Instagram has inspired millions to embrace the art of the at-home blowout. Searches for “bouncy blowout tutorial” and “Matilda Djerf hair” have exploded, filling feeds with clips of voluminous layers and shiny, soft curls. Beauty brands have quickly taken note—launching tools, tutorials, and entire product lines designed to help recreate that effortlessly luxurious look. What once required a trip to the salon can now be achieved from your own bathroom with the right technique, a few key products, and a little patience. The result? A new generation of beauty lovers redefining what “effortless” really means.
Step-by-Step: How to Achieve the Perfect Blowout
Ready to bring that soft, voluminous magic home? Here’s a step-by-step guide to getting your best blowout ever—Matilda Djerf style.
Step 1: Start with Fresh, Damp Hair
Begin with clean, freshly washed hair. The perfect blowout starts with the right prep—your hair should be about 70–80% dry before you start styling. If it’s too wet, you’ll spend forever drying it; if it’s too dry, it won’t hold the shape as well.
Use a lightweight shampoo and conditioner that promotes volume (nothing too heavy or moisturizing, as that can weigh down your hair). Gently towel-dry or use your blow dryer on low to remove excess moisture.
Step 2: Apply the Dream Prep Trio
Before picking up any heat tools, it’s all about product prep. The right combination of styling products will make or break your blowout.
Here’s your dream team:
Amika The Shield Anti-Humidity Spray – Finish your prep with a fine mist of this humidity-fighting hero. It helps your blowout last longer and keeps frizz at bay, especially if you live in a humid climate.
COLOR WOW Dream Coat Supernatural Spray – This is your blowout’s secret weapon. Dream Coat acts like a humidity-proof shield, sealing each strand to create a silky, glossy finish that lasts for days. Spray it liberally on damp hair before drying.
Southern Belle Volumizing Mousse by Drybar – To get that signature bounce, you need volume at the roots. This lightweight mousse gives lift without stickiness. Work it through your roots and mid-lengths for a soft, full-bodied foundation.
Step 3: Section Your Hair
Divide your hair into three main sections—bottom, middle, and top. Clip each section out of the way so you can work one layer at a time. Smaller sections give you better control and smoother results.
Step 4: Choose Your Tool – Dyson or Shark Airwrap
Here’s where the magic happens. The Dyson Airwrap and Shark FlexStyle have changed the blowout game completely.
Unlike traditional blow dryers, these tools use airflow and controlled heat to dry and style simultaneously, giving you that round-brush effect without frying your hair.
- For loose waves or curls, use the barrel attachment to curl away from your face.
- For classic bounce and volume, use the round brush attachment to lift your roots and smooth out the ends.
The key is to roll the hair around the barrel, dry it fully, and then let it cool in place—that’s what locks in the shape.
Step 5: Set with Velcro Rollers
Once each section is dry and styled, roll it up into Velcro rollers while it’s still warm. This step is crucial for achieving that fluffy, lifted shape.
- Use large rollers for volume and body.
- Roll each section away from your face and secure it with a clip.
- Let them cool completely (10–15 minutes).
This cooling step helps the hair set into that iconic “blowout bounce.”
Step 6: Gently Brush and Finish
After the rollers have cooled, carefully remove them and shake out your hair with your fingers or a wide-tooth comb. Avoid brushing too much—you want movement, not frizz.
Finish with a light mist of Amika The Shield Anti-Humidity Spray for extra shine and hold.
And there you have it—soft, bouncy, camera-ready hair that would make Matilda proud.
Tips for Maintaining Your Blowout
You’ve nailed the look—now how do you make it last?
- Sleep smart: Use a silk pillowcase or loosely tie your hair in a soft scrunchie to preserve volume overnight.
- Touch-up with dry shampoo: A volumizing dry shampoo can revive roots on day two or three.
- Use minimal product: Avoid heavy oils or creams that can weigh down your style.
- Humidity-proof daily: A quick spritz of the Amika Shield Spray before heading out can make all the difference.
With the right care, your blowout can easily last 3–5 days, looking even better as it softens with wear.
The Must-Have Products for the Perfect Blowout
Let’s recap the hero lineup that makes all the difference:
Dyson Airwrap (or Shark FlexStyle): These tools are the gold standard for at-home blowouts. They use airflow instead of extreme heat, meaning you get volume, curl, and smoothness without the damage.
COLOR WOW Dream Coat Supernatural Spray: A stylist favorite and celebrity must-have (it’s famously used on Jennifer Lopez), this spray gives that mirror-like shine and keeps frizz away for up to three shampoos.
Drybar Southern Belle Volumizing Mousse: If you struggle with flat hair, this mousse is your new best friend. It gives touchable volume without crunch, making your blowout feel soft yet full.
Velcro Rollers: A retro essential that never goes out of style. They’re the key to locking in volume and bounce—and they make your bathroom feel like an old-school salon.
Amika The Shield Anti-Humidity Spray: Lightweight, protective, and humidity-resistant. This finishing spray ensures your blowout stays sleek, shiny, and frizz-free all day long.
Why the Blowout Will Never Go Out of Style
In a world of slicked-back buns, messy waves, and low-maintenance trends, the blowout stands out because it makes you feel polished yet effortless. It’s that rare beauty look that says, “I put in effort,” without looking like you tried too hard.
From Old Hollywood icons to modern muses like Matilda Djerf, the blowout has always symbolized confidence, femininity, and timeless style. It’s not just about hair—it’s about how it makes you feel: empowered, elegant, and ready for whatever the day brings.
And the best part? With the right tools and a few insider tricks, anyone can master it.
So, next time you catch yourself staring at Matilda’s perfectly tousled locks or scrolling through blowout tutorials at midnight, remember: you don’t need a stylist—you just need the right prep, products, and patience.
Because the ultimate blowout isn’t just a trend.
It’s a classic.
