The Victoria Secret Fashion Show is one of the most iconic events in the fashion industry. The 2025 show was the second after a six year break and it was a total reinvention. Held at the prestigious Steiner Studios in Brooklyn New York, the event symbolized the brands evolution in an era that demands inclusivity, positivity and connectivity.
In this post we will deep dive into the highlights, ground breaking moments, and cultural significance of the 2025 Victorias Secret Fashion Show.
A new era for an iconic brand
Victorias Secret has faced significant challenges over the past few years, including backlash over the lack of diversity and outdated beauty standards. After canceling its televised show from 2019 onwards, the brands’ relaunch in 2025 was not just about spectacle; it was about signaling change. This years show reflected a refreshed mission, celebrating all forms of beauty, empowering women across all backgrounds and embracing a younger, digitally savvy audience.
Opening with a historical moment: Jasmine Tookes
The show opened with a powerful and symbolic moment when Jasmine Tookes, one of Victorias Secrets most beloved angels, stepped onto the runway nine months pregnant. Wearing a pearl encrusted, ethereal look featuring sculpted shell wings, Tookes redefined what it means to be an “Angel” in 2025.
This was more than a fashion statement; it was a celebration of motherhood, strength, and femininity in all forms. Tookes’ presence immediately set a tone of inclusivity and authenticity, resonating with audiences worldwide and showcasing the brands’ departure from narrow beauty ideals.
Embracing Athleticism: Athletes on the Runway
In a remarkable move, Victorias Secret included world-class athletes in their model lineup, a nod to the modern women’s multifaceted identity. Olympic gymnast Suni lee and WNBA star Angel Reese took center stage, wearing designs that fused performance wear and high fashion.
Suni Lee wore a sporty Pink branded outfit with angel wings, perfectly captured the shows theme of strength and grace. Angel Reese made a double appearance: first in a bold lingerie look with rosettes and later in a glamorous fur cape, proving that athleticism and femineity are not mutually exclusive.
This emphasis on athletic icons not only broadened the definition of beauty but also attracted a new demographic of fans inspired by these trailblazing women.
The Return of Legendary Supermodels
For many, the Victorias Secret Fashion Show was synonymous with supermodels who became cultural icons. In 2025, the brand brought back several fan favorites, creating moments of nostalgia and excitement.
Adriana Lima, a veteran of 20 shows, opened a segment of the show wearing a striking gold bodysuit paired with dramatic tinsel wings, reminding viewers why she remains a powerhouse in fashion.
Alessandra Ambrosio captivated the audience with a black lace ensemble feauturing oversized wings, merging sensuality with sophistication.
Gigi Hadid, who had taken a break from the show, made a stunning return in a fluffy pink outfit, exuding youthful energy.
Candice Swanepoel stole the show, known for her elegance and poise, delivering a look in black lace adorned with sparkling stones.
The mix of new and returning supermodels struck a perfect balance between honoring tradition and embracing change.
Music and Performance: An All Female Lineup
The 2025 shows entertainment was just as groundbreaking as the fashion. The all female musical lineup highlighted Victorias Secrets commitment to empowering women across all creative fields.
Columbian superstar, Karol G performed in the show with infectious hits like “Ivonnny Bonita” and “Latinia Forever”, setting a vibrant and celebratory tone. Her performance highlighted Latin cultures growing influence in global entertainment.
Madison Beer, whose ethereal vocals and performance of “make you mine” and “Yes Baby” brought a dreamy, contemporary, pop vibe to the event. Her presence resonated with the younger audiences and people who have followed her online for awhile.
South Korean K-pop sensation TWICE made history as the first K-pop group to perform at the Victorias Secret Fashion Show. Their high-energy numbers, including “This is For” and “Strategy” electrified the crowd and reflected the brands global aspirations.
Finally hip-hop legend Missy Elliot closed the night with a powerful medley featuring classics like “Get Ur Freak On”. Her dynamic presence and timeless hits reminded everyone of Victorias Secrets deep roots in pop culture.
Breaking Records and Expanding Reach
The 2025 show was notable not only for what happened on the runway but also for how it connected with a global audience in the digital age. The event was live streamed across multiple platforms including TikTok Live, YouTube and Prime Video.
On TikTok alone, the show had more than 800 million likes, setting a new record for live stream engagement. Millions of viewers from around the world tuned in, interacting in real time with clips, reactions, and exclusive backs.
Victoria’s Secret leveraged these digital platforms to engage a younger, more diverse audience than ever before, combining fashion with entertainment and technology in a seamless experience.
Behind the Scenes: Celebrating Diversity and Inclusion
The brands renewed commitment to inclusivity extended beyond the runway. The casting process involved women of all races, body types, and gender identities. For one of the first times, Victorias Secret included transgender models embracing the evolving standards of beauty in 2025.
The show also spotlighted mental health awareness and body positivity through soxial media campaigns and interviews. Models and performers spoke about self love and overcoming industry pressures, fostering a sense of community and support.
One moment that stood out to several viewers was Suni Lee’s response to social media critics who questioned her fit for the show. Her confident clapback underscored the importance of resilience and representation, striking a chord with fans worldwide.
Fashion Highlights: Trends and Innovation on the Runway
The collection presented at this 2025 VS show showcased a daring mix of classic glamour and futuristic innovation. Designers incorporated sustainable materials, reflecting the growing importance of eco-conscious fashion.
Popular themes included:
- Pearls and Tulle: Soft, romantic elements with a modern twist, as seen in Jasmine Tookes opening look.
- Sporty Luxe: Athletic-inspired pieces that combined functionality with sensuality, exemplified by Suni Lee’s Pink outfit.
- Statement Wings: Redesigned angel wings made from unconventional materials like crystals, tinsel and even LED lights.
- Dark Romance: Gothic inspired lace and velvet, highlighted by Alessandra Ambrosios dramatic look.
- Color Pop: Bright colors and neon accents, adding vibrancy and energy to the runway.
The blend of old and new aesthetics demonstrated the brands evolution while honoring its legacy.
A Conversation Beyond Fashion
The 2025 VS show became more than just a fashion event: it sparked important cultural conversations. Social media was buzzing with debates about beauty standards, representations and empowerment.
The shows inclusivity initiatives were praised for challenging the traditional norms of the lingerie industry, which had long been criticized for exclusionary practices. The presence of athletes, mothers, and models of various sizes sent a message that beauty is multifaceted and evolving.
Fans and critics noticed that VS was no longer just selling lingerie, it was promoting a message of confidence, diversity and self acceptance.
A Strategic Reinvention
From a business perspective, the 2025 show was a strategic move to revitalize the brands image and connect with consumers. Victorias Secret faced stiff competition from newer, more inclusive brands in recent years. This show was a statement of intent to reclaim leadership in the lingerie market.
The event also boosted sales and brand visibility, with new product launches timed around the shows airing. Collaborations with music artists and influencers expanded Victorias Secret’s reach into untapped markets.
Looking Ahead: The future of Victorias Secret
The 2025 Victorias Secret Fashion Show sets a new standard for fashion events in the digital age. By embracing diversity, innovation, and authenticity, the brand positioned itself as a forward-thinking leader ready to meet the challenges of the 21st century.
As the industry evolves, VS commitment to inclusivity and empowerment will likely continue to shape its identity and offerings. The show proved that fashion is not just about aesthetics, it is about telling stories, inspiring confidence and connecting with audiences worldwide.
Conclusion
The 2025 Victoria’s Secret Fashion Show was more than a spectacular runway event; it was a cultural milestone that redefined beauty, embraced diversity, and leveraged digital innovation to reach millions. From pregnant models to Olympic athletes, from K-pop stars to hip-hop legends, the show was a celebration of femininity in all its forms.
Victoria’s Secret’s bold rebirth promises an exciting future where fashion and empowerment go hand in hand, inspiring a new generation to feel confident, beautiful, and included.
